Tourism Matters...

A Guide to Using Picasa
This is the first post in a new series of "A Guide To.." highlighting better practice or at worst opinions on how you might improve your profile online.We hope that you find them useful and of course if you do you can always let your fellow businesses k...

Good Use of Blog by Dornoch Hotelier
Grant Sword who's currently looking after the marketing and management of the recently re-opened Royal Golf Hotel in Dornoch has takane advantage of the press furore about Alex Salmond's remark about choosing to go to Dornoch so he could play golf!His rec...

Scottish Highlands Year of Food and Drink Support
New funding for a series of events in the Highlands to mark the year-long celebration of Scotland's iconic produce has been announced.As part of the national drive to promote Scotland as a land of food and drink, additional funding of £25,000 has been aw...

TM Briefing - Using Google Alerts
One of the least used tools in our experience by the hospitality sector is Google Alerts and in all honesty it should be up there as one of yur online marketing priorities.If you search the internet you'll find loads about reputation management - roughly...

Scottish Enterprise - Value for Money?
In the light of all of the figures being pushed about about budget cuts and job losses across the public sector it would seem logical that tourism and hospitality will feel the pain in terms of budget reductions and staffing cuts. However there are argume...

Tourism Matters News Archive

22-01-2010

Fly Oxford to Edinburgh - A Varsity Challenge

All the very best of luck to a new air route linking Oxford and Edinburgh which is expected to attract 6,500 passengers over its first 12 months.
Flights to the Scottish capital will begin on Monday, March 1, with the journey taking 90 minutes compared to the average rail journey of six hours.
New airline operator Varsity Express hopes to tap into the tourism market of people visiting both historic cities.Prices will start at £49 one way, including taxes and charges.Varsity, which will fly 18-seat British Aerospace Jetstream planes, said it expected to carry 6,500 passengers in the first 12 months.

Commercial director Will Gilligan said: “Oxford is the third most visited English city by international visitors, with 10 million per annum, and Edinburgh is the second most popular destination after London in the UK.

“We have been looking to start a regular shuttle service on this route for some time.We have watched with interest the developments and investment at Oxford airport and believe it is a perfect, untapped market with plenty of potential, offering splendid facilities designed for private jet clients, enabling us to offer our passengers quick check-in times.”
Airport marketing manager James Dillon-Godfray said: “This is the first daily flight from Oxford and very much begins a new era, where we have something of direct benefit to the business community and tourists who can take a trip to Edinburgh and return within a day.
“This is a fundamental leap forward and is the jewel in the crown of all the routes and operations we now have.
Tim Gill, an aviation consultant contracted to Varsity, said: “Edinburgh is the most requested domestic route from Oxford, which by train can take over six hours with at least one change, sometimes three.
“Any day return combination would typically take 13 hours in transit.”
Flights will leave Oxford Monday to Friday at 8am.The return flights leave Edinburgh at 5pm.
For more information and to book flights, go to the website flyvarsity.comBack to News